The Impact Of Tech On Your Business

Technology has far become the way of the world we live in now. You can barely walk down a high street without someone with their face glued to their phone. It is ever changing. And it is important to keep your small business up to date with these changes. I get it. Having a small business, you are going to be run off your feet. However, investing some of your crucial time into what technology has to offer can go a long way. Even if you are not technologically savvy, small changes can pay off in the long run, and do your business wonders.

Whatever the question, technology will most likely be your answer. Believe it or not, some small businesses out there still do not have websites. Perhaps they are stuck in their ways, but almost half of small businesses say they don’t need a website.

But now is the time to change that. We live in a completely different world, and it’s time for small businesses to adapt. Think about it, around 7 billion people in the world, at least 6 billion of them probably have at least one mobile device, by moving online, even if you reach just a small percentage of that, your business will benefit.

The evolution of eCommerce

Start off with an E-commerce site. This is pretty much essential if you want your business to succeed. No matter the size of your company, you could be a small local business selling online, or someone like Reid Brothers UK where they sell worldwide . If you don’t, your potential customers will go elsewhere, end of story. Having an online store can help your business grow. People now prefer buying online to save them leaving the house. Why go walk down a cold, wet high street, when you can order something from the comfort of your own home. Ecommerce sales are expected to double by 2020, so if you have not already, now is the time. If you are a unique business, take advantage of it, especially if you cannot get your product on the high street.

The Mobile Revolution

Making your website mobile friendly is just as important as having one. Whatever your business does or sells, having a responsive website is essential. This allows your usual desktop page to adapt to mobile, tablet or desktop, meaning it can adjust to a screen of any size and without losing any effect.

Not having this could lose you major points. Again, like before it could lead potential customers elsewhere. Simple as that. All is fair and well if you are at your desktop, but if your potential clients are on the go, you need to adapt to support this. Another positive is by having a responsive site you are more likely to rank higher on some search engines.

The Rise Of Social Media For Business

Social media is pretty much a given in this day and age, but it is how you use it to your advantage which matters most. Whether it be Facebook, Twitter, LinkedIn, YouTube or Instagram, it is a great way to promote your business and what you have to offer. As much as it helps inform the latest news in your business, you can also use it to sell.

More than 2 million people in the world have at least one social media account, and you can reach a number of them in various ways. You can use the paid advertising services, to optimise adverts to reach a desired audience, or Facebook and Instagram have specific features which let you purchase products without having to leave the app. Facebook’s shop now button allows you to offer your products on your page, making an easy to buy functionality for customers to buy straight away.

The Power Of Influencer Marketing

Influencer marketing is also an option. Social media has skyrocketed for businesses over the last few years. Influencers such as bloggers, YouTubers, or celebrities that appear on reality TV shows cash in by advertising products to their large followings on their channels. Sometimes they team up with a brand or company to help sell products online. As they have a larger following, they are guaranteed to reach more people, getting into areas you didn’t think was possible for your business.

The Growth Of Marketing Tools

Customers react with companies in different ways. But it is how you connect with the vast age groups. Marketing and communication will help meet the demands of your customers. Start a blog. Blogs create original content and provide value to your customers. Perhaps if you are a load securing company, a how to apply stainless steel banding blog would benefit, or if you are in retail, an insight into what the newest trends for A/W would help. Tip: writing a blog also boosts your SEO. Video marketing. Or even better, live video marketing. Whether it be an edit from a YouTube tutorial or broadcasting live from a company event, it puts your customers right there in the middle of the action, while also encouraging reaction.

Does Email Marketing Still Have a Place?

Email marketing is another option. Collecting email addresses of your current customers can fuel an audience for an email marketing campaign. Believe it or not, email marketing is one of the best ways to gain return on investment for your business. Relating to the point from above, email campaigns must be accessible from mobile as well as desktop. Most people access their emails from their phone, so it is important that they get the full effect. A benefit, also, is that you can target specific groups of customers. So if you have customers in different markets, you can tailor newsletters to suit different sectors, ensuring each email is of importance.

Its All About Customer Service!

Customer service is still important. Technology allows you to keep up with your customers. Through your website you could use the option of a live chat. This allows a member of staff to be on the receiving end for any queries potential customers may have. It solves questions quick and fast, and being live it allows the customer to get the answer in real time, gaining a quick solution.

Popular in 2017 are the AI Chat Bots. Making that change in communication, they are automated robots which learn data, content and products from your company and can chat to your customers in real time. They can provide information such as delivery enquiries or can help find products. It is set up as an automatic chat machine through messenger apps such as Facebook or text message.

Technology is forever changing, and it can definitely help move your small business forward. Although there are still concerns such as cyber security, the benefits of growth will far outweigh. Some of these ideas may not be brand new to you, but it is worth a think about if you have not already to improve your business.

A Summary of the Block Chain Technology and Its Advantages

In current times, block chain technology redefined the Internet and resulted in the development of a brand-new kind of web where digital details are dispersed without copying. The technology was developed and created mainly for crypto currencies, digital currencies like the Bitcoin. In modern times, bit-coin is described as the digital gold and the overall value of this currency is close to about 9 billion United States dollars. Block chain technology can make other kind of digital values. The performance of the technology is encapsulated and for that reason the user can use it without needing to know it in information. Nevertheless, it is always suggested to have a standard concept about the technology in context before using it as this sufficiently streamlines the use.


The performance of the technology is practically encapsulated indicating that there is no need to understand about the working of the block chain technology in information, an essential idea about the working of the technology is more than enough for people using it. In easier terms, this technology can be specified as a digital journal of commercial deals which is incorruptible and can be configured to tape not simply the financial deals but anything which has actually value related to it.

Info kept as part of the technology in context is rather much like the very same in a spread out sheet or any dispersed database. Simply as a spread out sheet including values can be frequently upgraded, the block chain too can be upgraded from time to time. The records kept using the block chain technology are not kept in a personal area, rather, such information source are kept in public domain so that they can be validated on a prompt basis. Using such a technology, the info is not held by any central servers rather they are saved in a number of database servers throughout countless workstations, computer systems that are linked to the web. It is because of this that the block chain information cannot be hacked or damaged.

Since in this technology the blocks of details can be evaluated throughout more than one point in the network for that reason it cannot be managed by a single entity. Since there are numerous copies of block chain details offered throughout networks for that reason such innovations do not have a single point of failure. Other elements of this technology are that it is transparent, incorruptible, quite decentralized because the details associated to the technology in context is kept in a number of host devices throughout the network and all these aspects add to making the block chain network extremely protected.

7 Tips to Choose an Automation Tool for Your Business Growth

Nowadays, services need automation tools to save money and time. As a matter of fact, automation tools bring a great deal of performance and efficiency. That is the factor; they are all the rage nowadays. Before you pick an automation tool for your business development, make certain you think about a couple things. Provided listed below are a couple of aspects to think about when selecting a marketing automation tool. Keep reading to know more.


  1. Relieve Of Usage

Reduce of use and versatility are two aspects that can impact the performance of the tool. Apart from this, since organizational needs continue to change with time, the tools they need ought to be easy to use and versatile.

  1. Mobility

The 2nd essential factor that you must think about is mobility of the tool. Really, this is everything about how and what you are going to do is the maker of the tool fails. Apart from this, ensuring that the tool is portable can make it simpler for you to handle expense decrease requirements, requirement modifications and performance concerns, simply among others.

  1. Reporting

Great companies have objectives that are quantifiable no matter what they do. The very same uses to marketing whether it is a contemporary technique or native technique. If you take a look at the reporting function of the automation tool, you will save you from a great deal of problems down the roadway.

  1. Interoperability

Make certain the automation platform can be incorporated with the other tools used in your company.


  1. Mobility

Nowadays, cellphones are used for practically whatever. When selecting an automation tool, make certain you think about the mobility factor also. This will help you significantly in the long run.

  1. Modification or Adaptability

Automation tools that are offered online have basic functions. And you need to personalize these tools so that they can meet the needs of your company. So, make certain that the service provider is open and versatile. Besides, the tool ought to be simple to tailor. If the tool cannot be tailored, you will be not able to use it down the roadway. So, you might wish to ask the company of the tool if it can be personalized.

  1. Expense

There is no doubt that the tool needs to be fairly priced. Typically, people make their choice based upon the expense or cost alone, which is not a smart idea. What you need to do is take a look at the RIO while picking a tool. If you are searching for a standard tool with standard functions, you will not need to pay a great deal of money. But if you need one with a great deal of innovative functions, be ready to pay a bit more money. We recommend that you take a look at the needs of your business to select a tool that can best meet your needs.

So, these are 7 aspects that you might want to consider when trying to find an excellent marketing automation tool for the development of your business or company.

Using Digital Channels the Right Way for Digital Marketing

If you are aiming to carry out marketing from a tactical viewpoint in your company or business endeavour by using digital channels then it might well serve you to look for some suggestions initially. That’s a few of what we set out to do here as we seek to highlight a few of the ins and outs of carrying out marketing in the digital age. There is more to digital marketing that normally satisfies the eye as found in our consulting, creating and carrying out online search engine and social media marketing projects.


When a company is planning to [through its marketing workers or use of 3rd party firms] market its services and products use the offered digital marketing channels such as…

  • Video Marketing
  • Email Marketing
  • Online Search Engine Marketing
  • Podcasting
  • Blogging
  • Social Media Marketing
  • Micro Blogging

… All the activities will need to be performed by means of particular digital marketing channels with a view to getting engagement from selected target audience sector customers.

As an example of the declaration made above; the choice might be made to use the social media marketing and to get in touch with customers using an associated advertising platform through which to provide advertisements. Going through the procedure of crafting and performing particular advertisements requires that a person comprehends who the target market is that business is interested in so that time is not lost running advertisements that will be eventually appeared to people that are not thinking about the associated services or products that the company needs to provide.

It is essential to make sure that the advertisements remain in reality associated to target customers’ likes, interests and goals as this will impact click through rate, engagement and other elements that result in the real expense of running the advertisement itself.

The content element of digital marketing is undoubtedly a vital and fundamental one as one piece of content can successfully be repurposed for use in numerous formats and on varying platforms and digital marketing channels. E.g. a well composed short article can be used as an article, and then used as the basis for a podcast; this exact same piece of content can be become a video then used to develop numerous micro blogging content pieces. Each piece of content must be used within prepared digital marketing channels in order to provide the marketing message through to the desired market sectors.

With the world where we reside in becoming progressively technology made it possible for; this is continuing to open chances for online marketers and entrepreneur to provide their message to customers found the world over. Nevertheless it is necessary to perform correctly and to start with the ideal messages, next the most suitable digital marketing channel [a few of which are noted above] are used in order to put the marketing message in front of the ideal audience. Simply puts a targeted technique ought to use rather than a shotgun spray and hope method.

At the end of the day digital marketing is still a subset of marketing and it has its own set of sub digital marketing channels. The tactical digital marketing technique is highly suggested as when complied with and the outcomes start being available in, one will understand why it’s essential to continue to embrace this technique to business promo.