Business Tips – How to Disable Windows Defender permanently

Windows Defender is an anti-malware constituent of Microsoft Windows. During its early days, it was only an instrument of protection against spyware and since then has evolved into an effective full scale, comprehensive antivirus program.

It comes with a high number of real-time security agents that oversee and inspect multiple Windows regions to ensure uniformity and a smooth flow of operations. Windows Defender can uninstall ActiveX software and lets its users share reports as to what applications and bugs they consider as spyware or detrimental to their devices.

The features of Windows Defender are ultimately managed within the Windows Defender Security Center in Windows 10 for more information regarding this visit this guide on how to turn off windows defender step-by-step.

It is true that other anti-virus alternatives have outshone Windows Defender and taken our attention away from its true potential. No matter what, we all need digital protection – especially in today’s day and age as we are all online 24/7.

Whether we order food, send emails, talk to friends, do business, transfer money or hire customers, technology has become a huge, critical part of all our lives. Hence, it is extremely important that we know how to enable and disable the right antivirus software for ourselves.

Windows Defender has made the past few versions of the Windows operating systems much more secure than its previous counterparts. You see, there are a few things that make this program super convenient. Let’s take a look:

It’s Free

Hey, who does not love free stuff? We sure do! Okay, you don’t need to use something just because it is coming for free- but Windows Defender is effective in its functionality and performance. So, you’re actually getting your hands on something that’s not just free but is of high quality in its field.

Windows Defender is already part of your Windows operating system, so you don’t have to download it separately or pay some hidden fee to tap into its benefits. And this serves as a solution to two huge issues that come with other antivirus programs. The majority of security programs require payment if you want complete access to their features. If you select a free version, then chances are it will have limited capabilities. For example, such a program may detect malware, but it may not let you use it to remove the questionable items. Another awesome benefit of using Windows is that you won’t get stuck with pop up nag screens that encourage you to try the full version or advanced services.

It’s Already Installed on your OS

As already mentioned, you’re already good to go and start using your computer safely as Windows Defender is a part of your operating system. All you have to do is to switch it on. Your updates will be automatic as well as it will be part of the general Windows updates. Not only that, it integrates with your system and can notify you if there are any changes to your Registry or other application settings. Windows Defender also takes out any malware from the Windows Recovery Environment.

Full Service Program

Windows Defender is like a silent movie director and it operates effectively in the background, making sure everything runs smoothly. It will quarantine any malware it may detect on your computer whilst you work, watch your favourite tv show or talk to your friend in a different corner of the globe. Keep its cloud-based protection on to ensure your system is updated and running well.

However, if you wish to opt for a different antivirus alternative that you are more comfortable with, here’s how you can disable Windows Defender.

Back Up Everything

Back up your system before you make any amendments to your Windows registry. Disabling Windows Defender is a relatively straightforward process- this way, you will not have to worry about any changes lost but rest easy as you can restore your system to its previous version anytime you wish. For instance, if you commit a typing error whilst writing commands or something, then you may wish to start from scratch by using the option to start again.

Use the Run Command

The guide here will let you disable Windows Defender permanently. In order to access the area where you can manage such a scenario, you will have to utilise the Run command. How do you do this? Simple. Press the Windows key downwards and hold the R button down. A dialogue box labelled as the Run command will pop up. Type in the term “regedit” in the textual field and press the OK button. After that, a new window will appear and is known as the Registry Editor, with a column located on its left hand that contains a file tree. This is what you will use to find your way to the following folder:

HKEY_LOCAL_MACHINE\SOFTWARE\Policies\Microsoft\Windows Defender

You will see another file in the folder called Default. In order to disable Windows Defender, you will have to add another one. It’s easy, don’t worry! Just right click on any empty part of the window pane and choose New>DWORD (32-Bit) Value. We suggest you name this file DisableAntiSpyware (Okay, we don’t suggest it, this is what you actually have to do!), and make sure you write it in the same way as we have: with the capitalisation! Right click the newly created file and choose the Modify option. Do you see a field labelled as Value data? Yes? Great, then enter the number 1 and tap the OK button.

Congratulations, you just managed to do what you set to accomplish and have disabled Windows Defender! Mind you, this is not a recommended move, but we are here to help! If you wish to enable Windows Defender again, then just go back to the DisableAntiSpyware file and appoint the Value data from 1 to 0. This will reverse your decision to disable Windows Defender and reset it to protect your computer. However, make sure you do install some antivirus format to safeguard yourself in case you don’t want to use Windows Defender. We trust you will make the right choice!

9 Strategic Ways to Reduce Your Start-up Costs

Normally, business start-ups have to operate within restricted budget parameters. After all, every penny counts when you have to keep the financial belt tighter than you would like. You are probably a pro at identifying what is an absolute must for your business to run against what you desire. As your company grows, you will require more cash to fulfil its needs. Not only that you have to manage your cash flow effectively, so you can market your services and build your client base.

Do not worry, we are here to advise you on some areas where you can not only save on costs but be efficient too. Take a look!

Outsource your IT

Yes, it may be more efficient to outsource your IT services rather than hiring a full time, salaried professional to work inhouse. You will save costs and gain a collection of skill sets rather than just one single mind. An IT support company, such as, Mustard IT who provide business IT support in London , provides customised services to start-ups and even gives a free consultation. Remember in today’s day and age, an effective IT infrastructure is the backbone of your company and imperative to your company’s success.

What will you gain with hiring an IT Support company?

  • You will gain complete access to cloud computing services- from planning, migration to deployment. The IT team will take care of everything and you won’t have to lift a finger.
  • You can rest easy and not have to worry about which hardware devices to get, what software’s to use or what servers will be best for your business. Your IT support team will do all this hard work for you and develop your infrastructure.
  • You will have access to round the clock IT support. If anything malfunctions, there will be a dedicated IT professional available to scrutinise it and resolve it as soon as possible.

Forego Your Own Office

Do you really need your own dedicated office? It’s just extra rent money that is going out of your pocket but could be injected into expanding the scope of your business instead.  It’s the age of the internet! Have your team work from home and collaborate virtually. You can avoid getting an office space for a long time as there are plenty of efficient collaborative software’s that will allow you to work in the online space.

If you really need to be in the same physical area as your workforce, then check out co-shared working offices that are much cheaper in terms of rent. You can rent just a few desks or an entire space in such commercial rental premises, depending on your needs. Not only that, there is no fixed term contract and you are free to rent for a day, a week or a month. Need to arrange a meeting with your client? Check if there are facilities in your city to arrange a conference room for free, such as available in cities such as New York and Los Angeles.

Spend on Marketing

You should be a marketing-driven company that recognises the potential of this approach. Marketing is the medium via which your services and message will reach your prospective clients and facilitate your product/service sales. As important as it is to set up your back-scale functionality, your return on your investment will take time to appear whereas marketing will reflect results in the short term. Consider cutting costs in other areas of your business and reallocating that budget to your marketing expenses. Once your sales pick up, pay yourself back.

Don’t Hire People

We’re all about creating jobs and employment – but your start-up is in its infancy right now and needs to grow a great deal in order to achieve sustainability. And once your business has stabilised, that’s when you put the word out that you’re looking for new recruits. Trust us, you do not want to burden yourself with fixed salary expenses, legal fees, and insurance costs. Just take the easier route for now as you set up and hire freelancers to meet your business requirements.

Save those Receipts

You may be surprised to learn this: but every expense you undertake in relation to your business start-up is tax deductible. This can include your office rent space, your internet bill etc. So, get a special box to save those receipts and benefit from a tax break!

Buy or Rent?

Need to do a photoshoot of your product? Rent a camera and lighting equipment to take your pictures as buying it will only be more expensive. However, if you refer to office equipment such as computers and printers- then you need to do a cost-benefit analysis. Run the numbers and see what makes better sense for your business. How paper intensive is you? We recommend you implement a no paper policy and be environmentally friendly! Let’s save those trees now, shall we?

Take Free Stuff

Who doesn’t love free giveaways? There is no harm in this! Use the free trial versions of variant software’s and programs until you are able to identify what you want in the long term or until your business kicks of the ground.

Reduce Legal Fees

Do you really need a lawyer on a monthly retainer at this stage of your business? Give it a thought. No, not really! Check what kind of paperwork you can file yourself and save some serious legal fees. Only get a lawyer when you really need one!

Track Your Subscriptions

Subscriptions are simply awesome! Pay a monthly fee to use certain services and enjoy the benefits. Just make sure you keep track of all your subscriptions as they can tend to pile up. When you think about it separately, ten pounds here and there won’t sound like it will make a big difference on your wallet. However, if you have 10 different subscriptions then that’s more than a hundred pounds you’re dishing out on a monthly basis. When you stretch that over a period of twelve months, how much are you paying out? That’s right, a whopping twelve hundred pounds! Have to control that, now don’t we?


How Brands Are Using Drones To Enhance Their Business

The mainstream public didn’t consider drones to be much more than a toy as the Parrot AR Drone was unveiled as the first commercially available model, an iOS smartphone-controlled quadcopter, at the Consumer Electronics Show in Las Vegas in 2010. However, it hasn’t taken long for them to be used in a variety of incredible and often unbelievable ways utilising this growing technology.

Here are a few examples of how drones such as the xk detect x380 drone are becoming a standard tool in so many industries, the problems they’re built to solve, and the range of major brands utilising them to aid their needs.


From big budget to independent filmmakers, the use of drones in entertainment has added an affordable option to give greater depth into both education and storytelling. A sweeping view of a snow capped mountain range, floating like a bird above the coastline, a skyscraper view of a car chase or a superhero battle, the pursuit of a mountain biker down a hillside, or even drones filming drone racing! From live music, cultural and news events to wildlife programmes where safety is an obvious concern, these free flying camera systems are now indispensible to the industry.

The BBC have utilised drones throughout their programming. They have their own in-house team of ‘drone-journalists’. Red Bull have not only set up their own drone racing event but they are renowned for using the technology to film a whole host of extreme sports, utilising the system for unrivalled views and angles to give an extra dimension to the action.

Delivery Services

There are too many companies to list who are using drones to make deliveries or are testing to include them as part of their service.

UPS have introduced a residential delivery drone that makes its deliveries from an electric powered van. The van also acts as a charging station to enhance the lifespan of the drone and in turn its efficiency. They are commercially operated to deliver to remote areas but in testing they were utilised to make medical deliveries to out of reach locations.

The Royal Mail, Amazon, Flytrex and DHL have all entered the market with their own testing and introduction of this technology. Even JustEat have been testing drones to make food deliveries in some of the bigger towns and cities in the US and Europe. Now that’s what I call ‘fast food’!

Construction & Architecture

In May 2017 Balfour Beatty acted on their word to investigate the use of drones by trialling them to survey two bridges in West Sussex. Not only did it greatly increase staff safety but it also made a saving of over £8,000 compared to more traditional methods.

CIO Fernando Villa who is overseeing a team of sixteen senior architects has also stated that the use of drones in filming the facility will be used for augmented and virtual reality technologies in order to process the maintenance of the 133-year-old Sagrai Famila church finally completed, although it isn’t due to be until 2026.

Telephone & Internet Technology

BT have been investigating using drone technology to provide temporary internet access in remote areas or in emergency situations. They have been researching ways to bring coverage to disaster zones, battlefields and limited access areas by introducing them to assess the situation and then creating a network through tethered drones and balloons.

Also working in the same technology are US communications brand AT&T when they recently provided a temporary internet connection to an area of forty square miles over Puerto Rico via their drone, the Flying Cow (which stands for ‘Cell on Wings’) after the hurricane Maria shut down all telecoms on the island. They also announced that they are now using drones to inspect their cell towers too.


Last September in conjunction with the German company Volocopter the Dubai Roads & Transport Agency tested their first taxi drone service with a view to launching it commercially within the next five years. The driverless drone flies two hundred meters above ground and will be able to tackle thirty-minute flights controlled by an app and GPS co-ordinates with speeds of up to 100mph.


Technology innovators Animal Dynamics have created military drones inspired by dragonflies that use a flapping wing propulsion system as opposed to the conventional rotor blades due to their quiet performance and ability to glide, saving on fuel and becoming highly efficient. Ideally suited for short-range surveillance it can operate in high winds and adverse weather conditions.

The US Military have been using drones for armed attacks since 2001 and have been featured in the media more recently with their Predator AUV (unmanned air vehicles) attacks on the Taliban and al-Qaeda militants in Afghanistan. These drones are designed to carry out attacks on ground targets ranging from military bases, vehicles and high-profile individuals.

Law Enforcement

We’ve all watched the helicopter coverage on Police, Camera, Action but in 2015 Devon and Cornwall police undertook a trial using drones to help carry out some of the tasks more efficiently that your typical beat bobby would normally undertake. Searching for missing people and monitoring traffic accidents was shown to be a much more economical alternative to sending out the police helicopter service. In 2016 they created a special unit dedicated to drone use throughout the country.

Remote Repairs In Industry

Oil giants Shell has been using drone technology throughout their plants in Europe to carry out safety checks that were once hazardous and time consuming. Previously the checks were undertaken by teams of engineers having to abseil into hard to reach places to monitor for gas leaks and other faults. The use of drones now means the inspections are fast and easy and where plants were often closed for one of two days they can now remain open and functional as the checks take only a matter of hours. Fitted with standard or infrared heat cameras and various sensors a range of information can be gathered and processed from often inaccessible places such as heat towers or the underside of an oilrig platform in a fraction of the time.

Easyjet have also announced that they too have trialled safety inspections using drones and will be introducing them to UK airports in 2018. They have stated that the drones are more efficient with these checks than the human eye and want to roll them out worldwide – not only that but they also want to use drones to make runway checks in the first six months of 2018 too.

Environmental Solutions

A drone has been designed to catch rhino poachers through the national parks in Africa by Spanish engineers developing the technology at the Polytechnic University of Catalonia in Barcelona. Its key development is in the use of thermal vision technology in its camera.

And in 2014 Coca-Cola delivered messages of thanks tied to cans of Coke to the 2,500 migrant workers building high-rise buildings in Singapore. The message was to link Singaporean nationals and the migrant workers who travel far from their countries to build the city-state’s hi-rise buildings to provide good feeling and community in places where it isn’t always natural. The campaign was called “Happiness from the Skies” and it hit the media with a message that they wanted to use a method that is often associated with death and evil, due to the drones more frequently portrayed military uses, and turn it into something peaceful and good.

…all that and more

Drones are getting smaller, bigger, faster, stronger, lighter, more reliable, and infinitely smarter with the advances in technology. This progress is giving them an almost never ending list of uses to help achieve our daily tasks and many more we haven’t thought of yet.

Where will it end? Only the future will show us that but while we’re along for the ride, we may as well do it with a selection of rotors above our heads…

How any small business can protect themselves against cyber attacks

There has been plenty in the news of late regarding cyber attacks on big corporate organisations. The most publicised of this has to be the NHS. This particular cyber attack showed that no matter how big an organisation that you are, there is always a chance that you will fall victim to an attack at some point.

This has led to small businesses to become concerned that they are not best protecting not only their business but the data on their customers that they may hold. So, with this in mind, we had a sit down with VectorCloud who are one of Scotland’s leading IT Support companies and put together some of the top approaches that a small business should take when it comes to protecting themselves against a cyber attack.

Choose your password wisely

One of the simplest ways to protect your small business comes in the form of your password. You would be surprised to learn just how many people choose a simple password that is easy to hack. Not only this, but lots of small businesses that have multiple sign in requirements will also use the same, simple, password across all of their log-ins.

If you are concerned that your password is easy to hack, then you really should change it. When it comes to passwords, one rule that you should always adhere to is that you never use a word that is related to you. Choose a word that is entirely random and then use numbers, symbols and uppercase letters throughout that word. This will ensure that your password is difficult to crack.

Lastly, once you have set your password, it is key that you never share it with anyone.

Watch what you open

A common way that hackers will use to breach the security of your system is to send malware via emails that are sent to you directly. They will often contain links or files that once clicked on or opened will quickly corrupt your computer, even spreading throughout a network at times.

The answer to this is to make sure that you are careful with the things that you open, particularly from any sources that you do not know. Whilst the hackers will put time into creating these phishing emails and making sure that they look realistic enough to coax you into opening them. However, there are often little tell-tale signs that all isn’t as it seems. Look out for these and make sure that you pay attention to them.

Always be updated

It can be a pain to have to update your operating systems on a regular basis. However, these systems updates are not only designed to improve the functionality and performance of the system, but also will install the latest in security developments, which are perfect for protecting your business.

Be certified

It has become so commonplace that nowadays we barely recognise that a website has been SSL Certificated. These certifications are a fantastic way to ensure that the data is protected as well as the identity and location of your business.

They are incredibly easy to install onto your server and they will create a chain and a lock that helps to enable secure connections between your web browser and other web browsers. Once you install SSL Certification onto your website the website will change from HTTP to HTTPs and there will also be a padlock shown on the website to reflect how it is now secure to use.

Always consider remote workers

We live in a world now where it has become more and more common for employees to work from home. Whilst this is great for a work/life balance and also improves factors such as employee satisfaction and morale, it isn’t as great for security. It can be hard to manage and maintain the security for staff as they are not within your premises.

Rather than removing this functionality for your staff, it makes more sense to use remote desktop software that is secure and reputable. Software like this should include permanent encryption, something that is used by a large number of online banks, which ensures that they remain protected and secure.

Encourage your staff to be aware how to stay protected

Do you have staff that work with your systems, are they able to access data and private information during their working day? If they do, then it is important that you encourage them to know how to stay protected.

Education is one of the first steps, which means that it pays to share with them how important it is to use secure and complex passwords when setting up their logins for any business system. Also, they should be aware how it is important that they do not open or click on any suspicious files or links that they are sent whilst they are at work.

Writing up an I.T policy and asking your staff members to sign it, is one way that you can encourage them to follow these rules and ensure that your business is protected from any attacks that could occur due to your staff not being aware of how to best protect themselves and the company.


As you can see, protecting yourself against a cyber attack doesn’t have to be complicated. Sometimes it is simple a case of changing a few passwords, or ensuring that your operating systems and software is entirely up to date.

Why not try some of these out for yourself? You may be surprised, by not only how easy it can be, but how secure that you can feel when it comes to your business and the data that you hold. After all, if it can happen to the NHS, then there is still a good chance that it can happen to you and that is the last thing that you are going to want when you are trying to run your own business.

The pros and cons of Accelerated Mobile Pages (AMP)

Are you patient?

You probably think you are, at least more patient than expecting information at your fingertips within seconds – but even if you think you have the patience of a saint – you’re probably wrong.

Dozens of studies into webpage load times show we’re actually extremely impatient – and in reality, most of us will abandon a site if the page we’re heading for takes more than 4 seconds to load.

So what’s the answer?

Well, Google and Twitter think it’s AMP – or, to give it’s full name, Accelerated Mobile Pages. An open source plug-in project that’s designed to create mobile pages that load ultra-quickly.

What could possibly be the downside of that? Well, a cruise ship doesn’t move as quickly as a speedboat – and if you ever wanted it to, you’d need to strip a lot of stuff out. The same is true of AMP. Along with a few members of the Think Zap team, who are some of Scotland’s leading web design talents. We’ll have a look at what it is – and the pros and cons of implementing accelerated mobile pages across your site.

What exactly is AMP?

In the most-simple terms, AMP is like ‘HTML lite’ – that’s to say, a stripped-down version of ordinary HTML – creating pages that load virtually instantly. It’s underpinned by three main components:


A standard HTML that works by encompassing a variety of web components.

  • AMP JavaScript

Designed to manage all resource loading

  • AMP Caching

Designed to serve and validate AMP page

Mobile traffic now represents the majority of traffic that will hit your site – and AMP seemingly caters for these users perfectly, delivering just the most important content. Interestingly, it appears the AMP project was a direct response to the Facebook Instant and Apple News – although AMP is open source, removing the ties to any one platform.

So now let’s have a look at what industry experts are picking out as the pros and cons of AMP.

Pro – Search visibility

Over the last year or so, AMP results are popping up more and more in mobile search carousels – the Google specific content display in mobile browsers.

This is a double ‘pro’ when you look at the increasing evidence that Google seems keen to rank AMP content in ordinary search listings too. Page speed has grown in importance since mid-2016 – so AMP looks like it can only ever be an SEO benefit moving forward.

Con – AMP advertising is a bit of an unknown

AMP’s lightweight HTML framework pulls the plug on various advertising methods – popups in particular.

For people creating a revenue with any of these advertising methods – AMP might not look like the best option – although clearly this has to be weighed up against the positives; promising a question that’s going to be difficult to anticipate an answer to.

Some companies say they’re generating the same revenue from their AMP content as they were prior to implementation – so the question is, are you ready to take a leap of faith?

Pro – Improved CTRs

The click through rates that are being attributed to AMP stories seem extremely impressive – and going strong with 1 year+ results under their statistical belt.

Major sites are reporting 25%-30% increase in click-throughs from mobile search results – and adverts within AMP content are seeing a 65%+ increase in click throughs – something that’s not going to harm anyone’s conversion rates!

Con – Implementation

There seems to be some fairly universal groans from developers relating to the implementation of AMP – owing largely to it’s fairly restrictive framework.

The feeling is this – AMP isn’t the tool for you unless your site is already close to the top of the performance game anyway, especially true since there are a decent number of standard HTML gains that can be bagged more quickly and simply.

Get fast, then get AMP.

Pro – Greater traffic and revisits

We’ve already covered the fact that Google is placing AMP results higher in search listings and more prominently in carousel – but what’s more difficult to quantify is the impression that AMP content is having on users.

The stripped back feel of AMP stories makes it slightly more difficult to stand out from the crowd – although when a site does, you can expect traffic to keep coming back, no doubt impressed by the layout and speedy delivery time.

Depending on the case-studies you read, you can witness companies seeing increases of somewhere between 23% and 44% in new monthly visitors – with around 73% increase in monthly visitors returning shortly thereafter.

The message? Readers are voting with their feet – and they like AMP.

Pro – You get a Google content delivery network

A big factor in the delivery speed of AMP content relates to the fact that Google caches the content – and as a result, you can modify your URL so that the content is dished up directly from the cache.

This is a bonus if you’re paying for a content delivery network elsewhere and you can be certain that’s Google’s is always going to be up there with the best.

Con – Somewhat limited functionality

In its first incarnation there were serious HTML gaps in what was possible on an accelerated mobile page – with a notable exception being around forms. Now, that’s developing slightly and there are tools that can be integrated to enable some basic patches over the holes – but we’re a long way from complex product pages.

It’s not just visitor page interaction that’s lacking either – if you’re keen on in depth metrics from your page, you’re going to want to make sure AMP fits the bill before you invest too much time or effort making it happen.

Pro – An increasing number of implementation tools

Now, it’s clear the implementation niggles that developers have been having with the AMP plug in is something that’s occurring across the board – evident because new tools are being developed to make the process somewhat easier.

From testing tools to WordPress plugins – there are new resources being developed all the time to support your move to AMP.

What it all boils down to…

Ultimately, AMP is a choice – is the increased page delivery speed going to bolster your conversions by an amount that warrants venturing into new territory? And importantly, are you doing enough to bolster page speed already – without the big chunk of work that’s going to come when you try to take advantage of AMP?

At this stage, AMP isn’t a foregone conclusion for your site – instead, it’s a big bunch of questions that you need to ask to find your way forward…

The Impact Of Tech On Your Business

Technology has far become the way of the world we live in now. You can barely walk down a high street without someone with their face glued to their phone. It is ever changing. And it is important to keep your small business up to date with these changes. I get it. Having a small business, you are going to be run off your feet. However, investing some of your crucial time into what technology has to offer can go a long way. Even if you are not technologically savvy, small changes can pay off in the long run, and do your business wonders.

Whatever the question, technology will most likely be your answer. Believe it or not, some small businesses out there still do not have websites. Perhaps they are stuck in their ways, but almost half of small businesses say they don’t need a website.

But now is the time to change that. We live in a completely different world, and it’s time for small businesses to adapt. Think about it, around 7 billion people in the world, at least 6 billion of them probably have at least one mobile device, by moving online, even if you reach just a small percentage of that, your business will benefit.

The evolution of eCommerce

Start off with an E-commerce site. This is pretty much essential if you want your business to succeed. No matter the size of your company, you could be a small local business selling online, or someone like Reid Brothers UK where they sell worldwide . If you don’t, your potential customers will go elsewhere, end of story. Having an online store can help your business grow. People now prefer buying online to save them leaving the house. Why go walk down a cold, wet high street, when you can order something from the comfort of your own home. Ecommerce sales are expected to double by 2020, so if you have not already, now is the time. If you are a unique business, take advantage of it, especially if you cannot get your product on the high street.

The Mobile Revolution

Making your website mobile friendly is just as important as having one. Whatever your business does or sells, having a responsive website is essential. This allows your usual desktop page to adapt to mobile, tablet or desktop, meaning it can adjust to a screen of any size and without losing any effect.

Not having this could lose you major points. Again, like before it could lead potential customers elsewhere. Simple as that. All is fair and well if you are at your desktop, but if your potential clients are on the go, you need to adapt to support this. Another positive is by having a responsive site you are more likely to rank higher on some search engines.

The Rise Of Social Media For Business

Social media is pretty much a given in this day and age, but it is how you use it to your advantage which matters most. Whether it be Facebook, Twitter, LinkedIn, YouTube or Instagram, it is a great way to promote your business and what you have to offer. As much as it helps inform the latest news in your business, you can also use it to sell.

More than 2 million people in the world have at least one social media account, and you can reach a number of them in various ways. You can use the paid advertising services, to optimise adverts to reach a desired audience, or Facebook and Instagram have specific features which let you purchase products without having to leave the app. Facebook’s shop now button allows you to offer your products on your page, making an easy to buy functionality for customers to buy straight away.

The Power Of Influencer Marketing

Influencer marketing is also an option. Social media has skyrocketed for businesses over the last few years. Influencers such as bloggers, YouTubers, or celebrities that appear on reality TV shows cash in by advertising products to their large followings on their channels. Sometimes they team up with a brand or company to help sell products online. As they have a larger following, they are guaranteed to reach more people, getting into areas you didn’t think was possible for your business.

The Growth Of Marketing Tools

Customers react with companies in different ways. But it is how you connect with the vast age groups. Marketing and communication will help meet the demands of your customers. Start a blog. Blogs create original content and provide value to your customers. Perhaps if you are a load securing company, a how to apply stainless steel banding blog would benefit, or if you are in retail, an insight into what the newest trends for A/W would help. Tip: writing a blog also boosts your SEO. Video marketing. Or even better, live video marketing. Whether it be an edit from a YouTube tutorial or broadcasting live from a company event, it puts your customers right there in the middle of the action, while also encouraging reaction.

Does Email Marketing Still Have a Place?

Email marketing is another option. Collecting email addresses of your current customers can fuel an audience for an email marketing campaign. Believe it or not, email marketing is one of the best ways to gain return on investment for your business. Relating to the point from above, email campaigns must be accessible from mobile as well as desktop. Most people access their emails from their phone, so it is important that they get the full effect. A benefit, also, is that you can target specific groups of customers. So if you have customers in different markets, you can tailor newsletters to suit different sectors, ensuring each email is of importance.

Its All About Customer Service!

Customer service is still important. Technology allows you to keep up with your customers. Through your website you could use the option of a live chat. This allows a member of staff to be on the receiving end for any queries potential customers may have. It solves questions quick and fast, and being live it allows the customer to get the answer in real time, gaining a quick solution.

Popular in 2017 are the AI Chat Bots. Making that change in communication, they are automated robots which learn data, content and products from your company and can chat to your customers in real time. They can provide information such as delivery enquiries or can help find products. It is set up as an automatic chat machine through messenger apps such as Facebook or text message.

Technology is forever changing, and it can definitely help move your small business forward. Although there are still concerns such as cyber security, the benefits of growth will far outweigh. Some of these ideas may not be brand new to you, but it is worth a think about if you have not already to improve your business.